Research based techniques that you can apply right away

Image for post

“Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.”

- Henry Ford

When I was at university pursuing a Masters in International Marketing Management in 2018, I vaguely remember my first introduction week to Marketing. Being a Marketing enthusiast, I knew pretty much the basics of marketing or so I thought I did.

At the end of the week, while casually talking to one of my classmates, I blurted “ I am finding the lectures easy and obvious.” He kept quiet…


You just need to be 70% good

Image for post
Image for post
Photo by Luiz Olmedo on Unsplash

“Perfectionism is the belief that if we live perfect, look perfect, and act perfect, we can minimize or avoid the pain of blame, judgement, and shame. It’s a shield. It’s a twenty-ton shield that we lug around thinking it will protect us when, in fact, it’s the thing that’s really preventing us from flight.”- Brene Brown

Perfection means a state of being errorless and defects. In reality, 100% accurate things are non-existent.

Perfection is a myth. When trying to chase perfection, we keep chasing or worse, we don’t start at all.

Imagine that you’re watching a video of a well…


Entrepreneurship

Integrative Thinking is an ability to hold two opposable ideas and think through it without leaning towards any one of the ideas.

Image for post
Image for post
Photo by cottonbro from Pexels

According to the famous Porchlight Book Company, humans are born with natural opposable minds. Which means they can hold two opposite ideas at the same time.

This can produce tension as one thought could go to one direction and other can take 180 degrees turn.

We can use the tension to form different ideas keeping both the scenarios in mind while making decisions. This is called Integrative Thinking.

Integrative thinking is a term coined by Roger Martin in his book The Opposable Mind order to explain how leaders consider opposable solutions and make a third but unique way out of…


Marketing

The important factors to consider while considering this Revenue Model

Image for post
Image for post
Photo by freestocks on Unsplash

The idea of Subscription came from books and newspapers trade during the 17th and 18th century. Subscription is a term coined for recurring exchange of services and products provided with money and value.

The Subscription Model can help you build customer relationships and capitalization. This recurring payment system ensures that as long as you provide value to the customers, they will continue using products/services.

This model falls under one of the two broad categories of a Revenue Model. The second one is one-time payment.

It is necessary to find the correct revenue model for a company to make a profitable…


Entrepreneurship

9. They Have Unusual Taste in Music

Image for post
Image for post
Photo by cottonbro from Pexels

Being an entrepreneur sounds fancy and flashy. Only they know the real struggle when they walk down the path.

After following many great entrepreneurs and independent thinkers, I have collated a few common traits that we can learn and implement them in our lives.

1. They are Authentic and Unbelievably Humble

If you want the cooperation of humans around you, you must make them feel important — and you do that by being genuine and humble. — Nelson Mandela

Authenticity and humility generally don’t go and in hand. Humble people are nowadays becoming a factor of weakness. Because they showcase empathy.

Entrepreneurs gain high when these two…


and learnings to make yourself antifragile!

Image for post
Image for post
Photo by Siora Photography on Unsplash

Wind extinguishes a candle, but energizes a fire — Nassim Nicholas Taleb

Antifragile is a mind-bending book written by Dr Nassim Nicholas Taleb. He is a Lebanese- American essayist, scholar, mathematical statistician, and former options trader and risk analysis.

He is well known for his thought-provoking ideologies backed by research.

In this book, the author has discussed a broader view of how systems that thrive in unstable conditions are Antifragile.

If you ask people the opposite of fragility, most of them would answer robust, sturdy, strong or synonymous word.

But Nassim discusses in his book that the opposite of fragile…


It’s been a journey!

Image for post
Image for post
Photo by Kamila Maciejewska on Unsplash

Here is a compilation of some understandings, lessons and notes. I hope you will enjoy them reading as much as I enjoyed writing!

1. Generating great ideas is not a skill, implementing them → failing/succeeding → learning → moving on is. Action >> Motion.


Tips and Tricks that can be applied right away!

Image for post
Image for post
Photo by Fernando Hernandez on Unsplash

Multitasking means doing multiple tasks at the same time. It has an illusion of getting more things done in less time but it can have long-term opposite effects. Multitasking if linked with productivity can be a bad combination.

For example, you can make recipes that you cook daily while watching television but you can rarely follow the unknown recipe while watching television. This ends up in two ways:

  1. You end up ruining the recipe
  2. You end up not indulging in watching TV

Either way, neither of the two tasks is done with your full attention.

I remember when I started…


I am as surprised as you are!

Image for post
Image for post
Photo by Jo Hilton on Unsplash

“If you want to find the secrets of the universe, think in terms of energy, frequency and vibration.” — Nicola Tesla

OM is considered to be a sacred word in India and Tibetan Buddhism. The word is also considered to be holy in many religions like Buddhism, Jainism and Hinduism. It is usually uttered at the beginning and end of prayers, chants, and meditations.

The symbol OM (🕉) nowadays can be seen on yoga mats, and on many other merchandise but it was discovered way before in the 6th century.

The word then was described in various Vedas ( large…


Entrepreneurship

#2. If you have a vision, don’t delay the process

Image for post
Image for post
Photo by NeONBRAND on Unsplash

This year had an uninvited guest (that damn Corona Virus!) in all of our lives. It made the year bitter, harsh and it feels like a never-ending spiral. But on the brighter side, there had been a great opportunity for us to self reflect and mend our lives.

During the chaos, I had a great job with the world’s best team. I realized that even after having a well-paying job, the best team and great work ethics, I wasn’t happy. …

Ankita Sontakke

Mind Wanderer | Unlearner | Marketer | Nominal Engineer | I write about Digital Media, Smart Thinking, Productivity.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store